Darwin - Provision of Tourism and Events NT Brand Audit, Strategy Refinement and Refresh Project

Tourism and Events Northern Territory (TENT), part of the Department of Tourism and Hospitality, is seeking submissions from qualified brand strategy and creative agencies to lead a comprehensive Brand Refresh Project to strengthen and grow tourism to Australia’s Northern Territory. This project will deliver a future-focused, insight-driven brand platform that elevates the Territory’s distinctive identity and drives sustainable year-round visitation in domestic and international markets. The successful agency will be responsible for the end-to-end delivery of the Brand Refresh, including but not limited to the following workstreams: -Brand Discovery and Audit -Brand Strategy Refinement -Brand & Creative Platform Development