Tourism NT requires the extended services of a research agency to provide a monthly tracking report on the holiday market. The services will assist in measuring key metrics and quantify past and future behaviour of the domestic holiday market with the strategic objective to assist Tourism NT in targeting holiday intenders to convert to the Northern Territory. Along with basic demographics, data collected should include but not be limited to:• Tourism NT’s brand values• Advertising awareness• Tourism NT segmentsTourism NT requires a methodology that will best meet the objectives of this requirement while continuing the tracking work from the previous waves.
← Back to public awards
NT · PUBLIC AWARD
Provision of Research Services for Northern Territory Marketing Survey for a Period of 12 Months
Darwin, Palmerston, Litchfield
Department of Industry, Tourism and Trade
AWARD DETAILS
- Buyer
- Department of Industry, Tourism and Trade
- State
- NT
- Published
- Contract start
- —
- Category
- Consultancy
- Value
- $185.8k
- Value type
- AUD
- Procurement method
- Public
- Record updated