Provision of Tourism and Events NT Brand Audit, Strategy Refinement and Refresh Project

### 📋 Tender Overview The Department of Tourism and Hospitality is seeking proposals for the **Tourism and Events NT Brand Audit, Strategy Refinement and Refresh Project** (Tender Number: NTG25-0312). This initiative aims to evaluate the current brand positioning of Tourism and Events NT and implement a strategic refresh to ensure alignment with contemporary market trends and organizational goals. ### 🎯 Scope of Work The successful bidder will be responsible for: * **Brand Audit:** Conducting a comprehensive review of the existing brand identity and market perception. * **Strategy Refinement:** Developing actionable insights to refine the current tourism and events strategy. * **Brand Refresh:** Executing a creative and strategic refresh of the brand assets and messaging to enhance regional competitiveness. ### 🏢 Requirements & Qualifications Interested parties should demonstrate extensive experience in: * Strategic brand management and marketing communications. * Tourism and hospitality sector research and analysis. * Stakeholder engagement and strategic planning. ### 📅 Key Information * **Issuing Organization:** Department of Tourism and Hospitality * **Tender Reference:** NTG25-0312 * **Submission Deadline:** 13 April 2026, 2:00 PM This opportunity is ideal for agencies or consultancies specializing in destination marketing, brand strategy, and public sector communications. Bidders are expected to provide a robust methodology for auditing and refreshing the brand to drive tourism growth and event engagement.