Darwin - Provision of Tourism and Events NT Brand Audit, Strategy Refinement and Refresh Project

### 🌏 Tender Overview The Department of Tourism and Hospitality, through Tourism and Events Northern Territory (TENT), is inviting qualified brand strategy and creative agencies to submit proposals for the **Tourism and Events NT Brand Audit, Strategy Refinement and Refresh Project**. This initiative aims to revitalize the Northern Territory's brand identity to boost domestic and international tourism. ### 🎯 Scope of Work The successful agency will lead an end-to-end brand transformation, focusing on: * **Brand Discovery and Audit:** Assessing the current market position and brand perception. * **Strategy Refinement:** Developing a future-focused, insight-driven brand platform. * **Creative Platform Development:** Creating assets that elevate the Territory’s unique identity and encourage sustainable, year-round visitation. ### 📋 Requirements * **Expertise:** Agencies must demonstrate strong capabilities in brand strategy, market research, and creative execution. * **Objective:** The project must deliver a cohesive brand platform that resonates with target audiences to drive tourism growth. ### 📍 Location & Logistics * **Region:** Darwin, Palmerston, and Litchfield. * **Submission:** Electronic lodgement via the eLodgement facility or fax to the Darwin tenders office. ### 🔍 Keywords Brand Strategy, Creative Agency, Tourism Marketing, Brand Audit, Northern Territory Tourism, Brand Refresh, Destination Marketing, TENT, Government Procurement.