Multi-Campaign Performance Monitor and Community Survey

### 📋 Tender Overview The Department of the Premier and Cabinet (DPC) in South Australia is seeking proposals for a **Multi-Campaign Performance Monitor and Community Survey**. This procurement aims to secure one or two market research suppliers to assist in the planning, development, and evaluation of state government brand advertising campaigns. ### 🎯 Scope of Work The successful supplier(s) will be responsible for: * **Campaign Benchmarking:** Establishing performance benchmarks and evaluating advertising effectiveness by measuring audience awareness and responses through a monthly survey. * **Community Insights:** Informing future campaign development by conducting a quarterly survey of South Australian residents to gauge attitudes and knowledge on critical issues, including health, safety, housing, and the economy. ### 🏢 Requirements This opportunity is ideal for agencies specializing in: * **Market Research:** Quantitative and qualitative data collection. * **Public Information Campaigns:** Analyzing the impact of government communications. ### 📍 Location & Contact * **Region:** South Australia * **Issuing Agency:** Department of the Premier and Cabinet * **Contact:** Vicki Zanker (vicki.zanker@sa.gov.au) ### 🔍 Search Keywords Market Research, Government Advertising, Campaign Evaluation, Public Information Campaign, Community Survey, South Australia Tenders, DPC, Performance Benchmarking.