2027-28 Brand & Communications Tracker

### 📋 Tender Overview The South Australian Tourism Commission (SATC) is inviting proposals for the **2027-28 Brand & Communications Tracker** (Tender ID: SATC058564). This procurement seeks a qualified market research supplier to deliver quantitative insights that will guide SATC's strategic decision-making and provide external performance evaluations, including the testing of marketing and event-based communications. ### 🎯 Scope of Work The successful bidder will be responsible for: * Implementing a comprehensive brand and communications tracking program. * Providing actionable quantitative data to evaluate marketing effectiveness. * Conducting performance assessments for various tourism events and campaigns. ### ⏳ Contract Details * **Term:** The initial agreement is for a 2-year period, with an option to extend for an additional 3 years. * **Key Dates:** * **Tender Release:** 16th April * **Query Deadline:** 7th May, 1:00 PM (ACST) * **Closing Date:** 15th May, 10:00 AM (ACST) ### 🏢 Requirements Interested suppliers must demonstrate expertise in market research, data analytics, and communications evaluation. This opportunity is ideal for agencies specializing in brand health tracking and public sector marketing research. All enquiries should be directed to the procurement team at Procurement2@sa.gov.au. ### 🔍 Keywords Market Research, Brand Tracking, Communications Evaluation, SATC, South Australian Tourism Commission, Marketing Analytics, Performance Evaluation, Government Tender, Data Insights.