Interstate Travel Trade Engagement and Trade Public Relations Representation Services

### 🌏 Tender Overview The Western Australian Tourism Commission (Tourism WA) is seeking an innovative and dynamic contractor to provide **Interstate Travel Trade Engagement and Trade Public Relations Representation Services**. This contract focuses on representing Western Australia across the East Coast of Australia to drive tourism growth and brand awareness. ### 📋 Key Requirements and Scope The successful contractor will work closely with Tourism WA’s Domestic Market team to provide representation in priority markets including **Victoria (VIC), New South Wales (NSW), and Queensland (QLD)**, as well as secondary markets like SA, NT, ACT, and Tasmania. Key responsibilities include: * Developing and implementing an **Annual Trade Engagement Plan**. * Managing training and incentive programs, including travel trade familiarisations (famils). * Providing in-market support for destination and events PR strategies. * Reporting on industry insights and market trends to bolster domestic marketing efforts. ### 🎯 Desired Outcomes The primary goal is to increase Western Australian visitation, yield, and dispersal from target interstate markets. This will be achieved through effective communication with industry stakeholders, government, and media, ensuring healthy working relationships that support Tourism WA’s strategic objectives. ### 🔍 Search Keywords Tourism Marketing, Public Relations, Trade Engagement, Western Australia Tourism, Travel Trade Training, Domestic Tourism Strategy, PR Representation, Interstate Marketing.