Brand Tracking Research

### 🎯 Tender Overview The Western Australian Tourism Commission (Tourism WA) is inviting proposals for **Brand Tracking Research (BTR) services**. This tender aims to secure a single contractor to provide high-quality, evidence-based consumer insights. These insights are critical for informing Tourism WA’s overarching marketing strategy, guiding campaign development, and evaluating the performance of tourism initiatives across the state. ### 📋 Scope and Requirements Successful bidders will be responsible for delivering comprehensive market research that tracks brand performance and consumer sentiment. Key requirements include: * **Evidence-Based Insights:** Providing data-driven research to support strategic decision-making. * **Strategic Alignment:** Assisting in the development and evaluation of tourism marketing campaigns. * **Compliance:** Respondents are strictly required to include a completed **Participation Plan** as part of their qualitative submission. ### 📍 Location and Submission * **Region:** Perth Metropolitan, Western Australia. * **Submission Deadline:** Tuesday, 12 May 2026, at 2:30 PM (AWST). ### 🔍 Search Keywords Businesses interested in this opportunity should focus on keywords such as: **Market Research**, **Brand Tracking**, **Consumer Insights**, **Tourism Marketing**, **Strategic Research**, and **Government Procurement WA**. This is a significant opportunity for research firms to partner with a key statutory authority dedicated to promoting Western Australia's iconic tourism experiences. Ensure all documentation, particularly the Participation Plan, is prepared in accordance with the tender guidelines to ensure eligibility.