Brand Tracking Research

### 🎯 Tender Overview The Western Australian Tourism Commission (Tourism WA) is inviting proposals for **Brand Tracking Research (BTR) services**. This procurement aims to secure a single contractor to deliver evidence-based consumer insights. These insights are critical for informing Tourism WA's overarching marketing strategy, guiding campaign development, and evaluating the performance of tourism initiatives across the state. ### 📋 Key Requirements * **Scope of Work:** Provision of comprehensive brand tracking research services. * **Mandatory Documentation:** Respondents are required to submit a completed **Participation Plan** as part of their qualitative response. Failure to include this document may impact the evaluation of the offer. * **Strategic Focus:** The successful bidder will support the promotion and development of Western Australia's iconic tourism experiences. ### 📍 Location & Logistics * **Region:** Perth Metropolitan, Western Australia. * **Submission Deadline:** Tuesday, 21 April 2026, at 2:30 PM (AWST). ### 🔍 Search Keywords * Brand Tracking Research * Market Research * Consumer Insights * Tourism Marketing Strategy * Tourism Western Australia * Government Procurement * Participation Plan This opportunity is ideal for research agencies specializing in tourism, consumer behavior, and brand performance analytics. Interested parties should ensure all qualitative requirements, specifically the Participation Plan, are addressed thoroughly in their submission.