AUSTRALIA · TENDER
RFT1920/011 Bunbury Promotional Strategy
The overall objective is to design and deliver a comprehensive, coordinated three-year promotional strategy for the City of Bunbury. At a minimum, the strategy should consider: • Target audiences; • Strategies for three campaigns around Live, Invest, Visit; • Campaign(s) structure and calendar; • Plans for each proposed campaign (each in the same format); •…
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Key facts
- Buyer
- City of Bunbury
- Buyer address
- 4 Stephen St, Bunbury, Western Australia 6230, Australia
- Status
- Closed
- Opened
- 24 Sept 2019
- Closed
- 18 Oct 2019
- Decision
- 02 Dec 2019
- Categories
- Advertising and Media Services, Marketing & Communications
Summary and scope
The overall objective is to design and deliver a comprehensive, coordinated three-year promotional strategy for the City of Bunbury. At a minimum, the strategy should consider: • Target audiences; • Strategies for three campaigns around Live, Invest, Visit; • Campaign(s) structure and calendar; • Plans for each proposed campaign (each in the same format); • Indicative budget (overall and by campaign); • Outcome measurement; • In-house implementation plan commensurate with the Public Relations team’s resourcing. Full details can be found in the attached documents.
Source and freshness
Source update date not provided
Information shown is sourced from public opportunity records. Official buyer documents and addenda take precedence for deadlines, eligibility and submission requirements.