AUSTRALIA · TENDER
Data Driven Student Recruitment Engine
Griffith University currently receives 1St, 2nd, and 3rd party enquiry and enrolment data from a variety of channels. Whilst abundant data exists, there is inadequate technology support to build a single intelligent customer view where the educational preferences of prospective students can be efficiently addressed through targeted digital marketing. Through…
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Key facts
- Buyer
- Griffith University
- Buyer address
- 170 Kessels Rd, Nathan, Queensland 4111, Australia
- Status
- Closed
- Opened
- 02 Nov 2020
- Closed
- 02 Dec 2020
- Decision
- 16 Aug 2021
- Categories
- IT & Telecomms
Summary and scope
Griffith University currently receives 1St, 2nd, and 3rd party enquiry and enrolment data from a variety of channels. Whilst abundant data exists, there is inadequate technology support to build a single intelligent customer view where the educational preferences of prospective students can be efficiently addressed through targeted digital marketing. Through this project, Griffith University is looking to transform the prospective student journey, by harnessing the power of data, and by doing so, increase the quantity and quality of enrolments. Please go to the Sections 1 - 5 Word document to start your review, followed by the Section 6 Word document before reviewing the remaining documents
Source and freshness
Source update date not provided
Information shown is sourced from public opportunity records. Official buyer documents and addenda take precedence for deadlines, eligibility and submission requirements.