Destination Greater Bendigo Loddon (DGBL) Brand Development

### 🏛️ Project Overview The **Greater Bendigo City Council** is inviting quotes from qualified service providers for the development of a comprehensive brand story for the newly established **Destination Greater Bendigo Loddon (DGBL)**. This initiative aims to create a unified, clear, and unique identity that resonates with the region's diverse landscape and growing population. ### 📋 Key Requirements & Scope Bidders are expected to provide professional services encompassing: * **Brand Strategy:** Crafting a cohesive narrative for the DGBL region. * **Marketing & Communications:** Including branding, public relations, and editorial services. * **Creative Services:** Graphic design and website-related visual identity development. * **Research:** Market research and surveys to inform the brand direction. ### 📍 Location and Context The project is centered in **Bendigo, Victoria**, serving a municipality that acts as a major infrastructure hub for north-central Victoria. The region covers nearly 3,000 square kilometers and supports a population of over 110,000. ### 🎯 Desired Outcomes The primary goal is the delivery of a professional brand framework that enhances the visibility and appeal of the Loddon region. Successful applicants must demonstrate expertise in **market research**, **strategic communications**, and **creative brand development** to ensure the new DGBL identity is both impactful and sustainable.