2026/313 Trail of Lights and FOSO - Marketing Services

### 🎨 Tender Overview: Marketing Services for Trail of Lights & FOSO Mildura Rural City Council is inviting proposals from qualified marketing agencies and consultants to drive visitation and ticket sales for two major Bruce Munro art installations: the **Trail of Lights (TOL)** and the **Fibre Optic Symphonic Orchestra (FOSO)**. The council is seeking a strategic partner to manage marketing execution, including immediate ticket conversion for FOSO and a soft relaunch for TOL. ### 🎯 Key Objectives & Scope Successful bidders will be expected to deliver a comprehensive marketing strategy that achieves the following KPIs: * **Visitor Growth:** Increase new regional visitation by 5% (approx. 22,700 visitors). * **Sales Targets:** Leverage existing visitor traffic to generate 90,000 sales and engage 10% of the local population (approx. 6,000 people). * **International Reach:** Support the development of international tourism. * **Execution:** Take responsibility for marketing execution, PR, and liaison with council staff. ### 💰 Budget & Requirements The indicative annual budget for this project is **$300,000–$360,000**, though the council is open to innovative proposals that exceed this range if they demonstrate significant impact. Bidders should be prepared to leverage existing databases and align with key milestones such as school holidays and major regional events. ### 🔍 Search Keywords #MarketingConsultancy #TourismMarketing #Mildura #ArtInstallation #EventPromotion #PublicRelations #Tender #GovernmentContract #FOSO #TrailOfLights