2026/313 Trail of Lights and FOSO - Marketing Services

### 🎨 Tender Overview: Marketing Services for Trail of Lights and FOSO Mildura Rural City Council is inviting proposals from qualified marketing professionals and agencies to drive visitation and ticket sales for two major Bruce Munro art installations: **Trail of Lights (TOL)** and the **Fibre Optic Symphonic Orchestra (FOSO)**. #### 🎯 Key Objectives & Scope This project aims to establish a high-impact marketing strategy for a newly finalized dual-experience tourism product. The successful bidder will be responsible for: * **Immediate Conversion:** Driving ticket sales for the FOSO launch period. * **Strategic Support:** Assisting with the soft relaunch of the Trail of Lights. * **Growth Targets:** * Leveraging current visitor traffic to generate ~90,000 sales. * Increasing new regional visitation by 5% (~22,700 visitors). * Engaging 10% of the local population (~6,000 residents). * Supporting international tourism development. #### 💡 Requirements for Bidders * **Innovation:** Council encourages creative and innovative marketing approaches. * **Investment Proposal:** Rather than a fixed budget, bidders are expected to propose an appropriate investment level required to achieve the stated KPIs. * **Compliance:** Submissions must include all required documentation, including company extracts, trust registration (if applicable), signed tender schedules, and statutory declarations. #### 📅 Important Dates * **Submission Deadline:** 30 April 2026, 02:00 PM (AEST). * **Query Cut-off:** 27 April 2026, 02:00 PM (AEST). * **Decision Expected:** 11 June 2026. This is a significant opportunity for agencies specializing in **tourism marketing**, **event promotion**, and **public relations** to partner with a major regional council in North West Victoria. All submissions must be made electronically via the VendorPanel system.