Delivery of an AI-Optimised Website for Tourism and Events Queensland

Summary and scope

We are inviting proposals (technology platform & implementation delivery) for the transformation of TEQ's two primary digital properties. Both Queensland.com (Consumer Site) and teq.Queensland.com (Corporate Site).This project represents a critical Ecosystem Shift - transitioning from treating Queensland.com as a final destination to an outward-first distribution model. Our goal is to ensure that rich, authoritative Queensland content is seamlessly ingested and cited by AI assistants like Gemini and ChatGPT, while maintaining market-leading performance in traditional search environments, with Queensland.com remaining the canonical “source of truth” for Queensland tourism. TEQ’s corporate site will also be in scope for this engagement. The uplifted website is a key piece of TEQ’s refreshed digital marketing platform that will be increasingly enabled by AI and automation to deliver content output at scale – from analytics & data insights, to AI-enabled (and human reviewed) content generation, to automated-deployment into customer-facing environments (such as Queensland.com) and back to analytics, in a continuous, virtuous loop.