Advertising and Digital Communications Services

# NSW Government SCM2701: Advertising and Digital Communications Services Panel This tender opportunity relates to **SCM2701**, a whole-of-government scheme managed by the **NSW Department of Customer Service** for pre-qualified suppliers providing **Advertising and Digital Communications Services**. ## 🎯 Scope of Services The scheme covers a broad spectrum of marketing and communications capabilities across 11 main areas, including: * Market Research (e.g., segmentation, qualitative/quantitative research) * Strategy (e.g., brand, communication, digital strategy) * Marketing and Campaign Services (e.g., creative development, behaviour change) * Public Relations (e.g., crisis management, public affairs) * Social Media (e.g., content creation, influencer management) * Specialised Communications: Indigenous Communications & Engagement, and CALD (Culturally and Linguistically Diverse) Communications & Engagement (including translation services). * Visual Communications, Written Communications, Digital Communications, and Production. **Note:** Media planning and media buying services are explicitly excluded from this scheme. ## 📝 Key Requirements for Application Suppliers must demonstrate expertise by applying for up to **three main capabilities** and nominating relevant services within them. Mandatory application components include: * Two tailored case studies per applied capability (must be within two years of submission). * Three client references, with at least two supporting the submitted case studies. * A rate card with firm hourly rates for 24 months. * Demonstration of experience across defined project budget tiers. **Current Status:** Applications (new and resubmissions) are currently **on hold** pending a review of SCM2701. ## 📅 Key Dates * **Scheme Start Date:** 07-Jun-2016 * **Scheme End Date:** 30-Apr-2028 * **Last Intake Date:** 30-Sep-2025 **Keywords:** Advertising, Digital Communications, Marketing, Public Relations, Strategy, Social Media, Indigenous Communications, CALD, Content Creation, Research, NSW Government Procurement.