RFQ23/24-019 Social media scheduling and analytics tool

Summary and scope

Penrith City Council (Council) is a large general purpose Local Government Authority in New South Wales, with the seat of the City of Penrith located approximately 55 kilometres west of Sydney’s Central Business District at the foothills of the Blue Mountains, covering an area of 404.9 square kilometres with a population of approximately 200,000. 2.2 Council is seeking quotations from suitably experienced and qualified suppliers to provide social media scheduling and analytics tool to Penrith Council, as further described in Attachment 4 of this RFQ. 2.3 The services required include social media scheduling for images and video in: a. Facebook posts b. Instagram posts and stories (we understand the current limitations of scheduling stories with the API, so only require what’s possible) c. Twitter d. LinkedIn e. Please also include bulk social scheduling for campaigns Analytics for: f. Facebook posts and videos g. Instagram posts, videos and stories (we understand the current limitations of stories analytics with the API, so only require the available analytics) h. Twitter i. LinkedIn Analytics must be downloadable as PDF or Excel, and include the below as a minimum for each post scheduled: j. Impressions k. Reach l. Likes m. Shares n. Comments o. Saves (Instagram only) p. Instagram stories (where the current API provides data) q. Video analytics i. Views ii. Watching with sound on iii. Impressions iv. Second break down of views grouped together i.e. 3-seconds or 10-seconds r. Ability to ‘tag or label’ posts for simplified filtering of reports s. Post clicks t. Retweets (Twitter only) u. @replies (Twitter only) v. Setup custom reports and dashboards 2.4 The applicable terms and conditions of engagement are detailed in Attachment 3 – General Conditions of Contract.